Selena Gomez
and her
“Rare Beauty”
Since launching Rare Beauty last September, Selena Gomez has inspired a makeup movement, one built on individuality and self-love in equal parts. “Everything that we do encourages you to wear makeup however you want while letting your uniqueness shine through,” says the triple-threat performer of her mission.
In the campaign, entitled “Stay Vulnerable,” Gomez’s glowing complexion is enhanced by diffused monochrome touches of color; her lids shaded in burnt red pigment with blush-swirled cheeks and balmy pink lips. “I wanted to do my own makeup for the shoot,” explains Gomez. “I wanted to capture the soft, flushed look we get when we feel the most vulnerable, and I wanted the images to capture that essence.”