October’s Very Own (OVO)
October’s Very Own (OVO) is a Canadian born lifestyle brand headquartered in Toronto. Established in 2008 by founders Aubrey “Drake” Graham, Oliver El-Khatib and Noah “40” Shebib. OVO designs and manufactures premium clothing, outerwear, accessories, and home goods inspired by its Canadian roots.
While fashion is OVO’s biggest source of revenue, the company’s music and arts projects play an important role as well.
OVO Fest, an annual music festival started in 2010 hosted by Drake in Toronto, has featured performers including Kanye West, Eminem, Jay Z, A$AP Rocky and Kendrick Lamar.