Victoria’s Secret Rebrands With New Ambassadors
Victoria’s Secret is replacing its Angels. On Wednesday, the lingerie company announced the “Victoria’s Secret Collective,” a group of new ambassadors, in an article in the New York Times.
The collective's seven members include soccer player Megan Rapinoe, model and body positivity advocate Paloma Elsesser, journalist and Girl Gaze founder Amanda de Cadenet, freeskiing World Champion Eileen Gu, actress and entrepreneur Priyanka Chopra Jonas, transgender model and activist Valentina Sampaio, and model and mental health advocate Adut Akech.
To mark the relaunch, the VS Collective will sit down to share their personal stories on a podcast hosted by de Cadenet. This rebrand follows years of criticism over the lingerie brand’s antiquated beauty standards and lack of body and gender inclusivity and racial diversity.
The rebrand also includes working with its new set of ambassadors on new product lines, set to launch in 2022. The pieces, according to Rapinoe, will focus on redefining sexiness. “As a gay woman, I think a lot about what we think is sexy, and we are afforded the ability to do that,” she told The New York Times.